Top Ten Reasons Why Companies Don't Adopt Mathematical Marketing

11 Sep 08 - Mark Klein

10. Ignorance: They’ve never heard of it.

9. Irrelevance:  Most of their customers are one-time buyers, so how could mathematical marketing help?
 
8. Overconfidence: They think their current marketing program is working fine. They already know who their best customers are. They’re getting 80% of their revenue from 20% of their customers. What could be better?

7. Skepticism: They doubt it works; they believe all customers defect sooner or later.

6. Resistance to change: Regardless of whether it improves the bottom line in the long-run, they are unwilling to change doing business as usual.
 
5. Inexperience: Mathematical Marketing appears complex, requiring skills and people they don’t have.
 
4. Cost: It sounds expensive

3. Intimidation: Marketing is an art, and math belongs in the classroom.

2. Myopia: They say it's the customer that drives their business, but it’s really their products.

1. Misdirection: They spend most of their money and time on customer acquisition, which means they believe capturing new customers is more important than selling to current ones.