Mark Klein is featured speaker at Marketing 2.0 teleconference

08 Feb 08 - Mark Klein

Here's the invitation to the Facebook Marketing 2.0 teleconference where I will be the featured speaker:

You are invited to attend a telephone conference at 1 PM ET on Wednesday February 13 that features Mark Klein talking about behavioral targeting and customer retention. The conference is hosted by Isabel Walcott Hilborn of Marketing 2.0 under the auspices of Facebook. You can see more details, including dial-in information, at http://harvard.facebook.com/event.php?eid=23509056840. If you are not already a Facebook member, you will need to do the simple, free signup.

This event is meant to be conversational, with Isabel asking me questions that she feels are interesting to the participants. I’m sure we’ll be talking about what we’ve learned in the past few years. The formal title is "Customer Conversion and Retention." I'm going to discuss the most common mistakes we see companies making, some surprises we've encountered, and the three biggest things we've learned. I hope you will join us.