Helping you increase customer revenue and customer loyalty

Our mission at Loyalty Builders is to help our clients gain insight into their customers’ behavior and to use that insight to build longer-lasting, more profitable customer relationships.

Longbow is our innovative offering delivering on that mission.

The science of customer behavior

Loyalty Builders was founded in 1999 to bring new levels of precision to the science of customer behavior and its application in direct marketing. Loyalty Builders’ advanced mathematics allows clients to predict behavior by individual customer.

Powerful predictive analytics

Using predictive analytics, clients can pinpoint which individual customers will buy next, what products or services they will buy, and when they will buy it. The result is increased accuracy for cross-sell and up-sell campaigns, and the ability to build early warning systems to spot potential defectors.

Customers

Clients come from a variety of industries including retail, distribution, health services, financial services, transportation, technology and manufacturing and range from small business to enterprise.