Report Card cost

Someone once told me that the only free lunch is in the center of a mousetrap. So what does it mean when we say the Customer Report Card is “free”? We know the Report Card is valuable, with revealing information about your customers and business that quite probably is available nowhere else.
 
There are some within our company who feel we should be charging from $100 to $1000 for it. One of these people keeps quoting Thomas Paine to me: "What we obtain too cheaply we esteem too lightly. 'Tis dearness that gives everything its value." But the Report Card is not truly “free” for it does cost you time and effort to upload the necessary transaction data, although the process is simple and automated.
 
Others say we should establish a price for the Report Card, even though we may never actually sell one at that price. Or that we should say that it costs $X, but for a limited time you can get it free. Our company just doesn’t do business that way. Obviously it costs Loyalty Builders something to deliver it to you. While the analysis is automated, it costs money to run our computers and to pay one of our analysts who looks at the results and prepares some summary observations.
 
Despite these operational costs, we will continue not to charge for the Report Card. We know that once you see what you can learn from our analyses, there is a strong probability you will want us working for you. Your company becomes a good sales lead for us. Such leads are not “free” to us either, but if you get the Report Card and we get a good lead, that is a win-win proposition I like. Until someone convinces me otherwise, there is no need to send us money for the Report Card.

Mark Klein, CEO

Loyalty Builders LLC