Why you'll love Longbow

You’ve never seen anything like Longbow. Never before has a full suite of direct marketing capabilities and powerful mathematics been available in an affordable, easy-to-use web interface.

Here are 10 ways Longbow allows you to dramatically improve your direct marketing practices and market to your customers faster, easier and more efficiently:

1. Web based

• No IT infrastructure or personnel is required
• Can be used anytime from anywhere

2. Ease of Use

• It’s easy to upload customer, transaction and product data
• Longbow’s interface is designed to be used by a marketing person, not a mathematician. The math is hidden

3. Powerful customer analysis, segmentation and reporting

• Loyalty Scoring: view your customers by future revenue potential
• Predictive targeting: segment according to who will buy next and what products they’ll buy
• Early warning system: know who is in danger of defecting and what revenue is at risk
• Even segment by traditional RFM

4. Create Campaigns based on customer segments and/or products

• Up-sell campaigns
• Cross-sell campaigns
• Win back campaigns

5. ”What if” scenarios

• Adjust campaign models and know results before you commit

6. Factorial design testing (multivariate testing)

• Test multiple factors simultaneously

7. Email integration

• Once you’ve set up a targeted direct mail campaign, email it from your browser with our email partner, Subscribermail

8. Affordable

• Plans start at only 10 cents per downloaded record

9. Fast

• Upload data, analyze it, and create a campaign overnight

10. Campaign reporting

• See how your campaigns actually performed